Sports Clubs

Stage C: Implement

When beginning to implement planned activities, the following three recommendations should be considered.

Communicate information about the forthcoming actions both internally and externally

The communication of information about the SCforH-related actions should preferably be performed both within and outside the club. Internally, existing communication channels such as the club’s bulletin, parents’ meetings, club’s web pages, and mailing lists should be used. It is as important to inform the club officials as it is to inform the parents of young members. Externally, communications can be directed to representatives of the municipality (sports and health sectors), local government, financial supporters, partner institutions, and other clubs. Communicating with members of the local media and posting information using social media channels may be pivotal aspects of successful marketing campaigns for SCforH initiatives.

Social marketing might be a helpful method that can be used to communicate information about the SCforH initiative. In social marketing, traditional commercial marketing concepts, tools, and techniques are applied toward changing individuals’ behaviour for the benefit of society. In this case, the SCforH initiative is marketed to address the high rates of physical inactivity in the community. For the best results, when advertising the SCforH initiative, all elements of the ‘marketing mix’ (i.e., product, place, price, promotion, people, physical environment, and process) should be tailored to meet the needs of the SCforH target group. If the sports club’s management does not feel competent enough to lead marketing activities, they are encouraged to ask a marketing specialist for his or her advice or assistance. Expert help can improve the chances that the SCforH initiative is successfully marketed (see Electronic Toolkit, Area 6).

Ensure the competence of instructors and club managers and support them in delivering the SCforH activities

Successful implementation of an SCforH initiative relies upon the competence of instructors with respect to their abilities to deliver the planned activities. The key areas of competence of an SCforH instructor are listed in Table 5. It should be ensured that all instructors have the required knowledge and skills to deliver the activities that have been planned as part of the SCforH initiative. If needed, the club representative should provide the instructors with the proper education internally or provide opportunities for them to receive education externally (see Electronic Toolkit, Area 3).

Before starting an SCforH initiative, one must ensure that the instructors are familiar with all the practical procedures and that the required equipment is functioning properly. Receiving feedback and support from members of the club management at regular intervals may motivate instructors, especially if they are working on a voluntary basis. Ensuring the instructors’ competences and providing instructors with quality education is critical for the successful implementation of an SCforH initiative.

Table 5. The key areas of competence of an ‘SCforH’ instructor

  • An understanding and appreciation of the SCforH principles and the ability to adhere to these
  • An understanding of the health-enhancing qualities of their respective sport
  • The capacity to adapt their sport to target different population groups
  • The delivery and evaluation of agreed-upon SCforH initiatives

Monitor the implementation of planned activities and gather data for documentation

While the SCforH initiative is in progress, it is important to monitor whether the activities are being implemented as planned. This information can be collected from instructors and participants and is of great importance for the evaluation of the feasibility and effectiveness of the SCforH initiative.