The modern sports organisation operate in an environment that requires much greater collaboration and cooperation. In the recent past, sport governing bodies and associations could concentrate primarily on internal strategies and matters directly related to their specific aims, activities, codes, or games. Today, we see increased expectations placed on sporting bodies to respond to societal issues, such as health and wellbeing, requiring greater collaboration with partners ranging from governmental entities to health bodies.
We are breaking new ground and exploring new territories. Therefore, seeking support and cooperation from stakeholders with appropriate knowledge, skills, and resources, must be explored. The academic community (with expertise in health promotion), health departments, government institutions responsible for promoting healthy lifestyles for the population on national, regional, or local level, the medical health sector, are all potential stakeholders to engage with.