Sport Associations

Communication / Promotion

How do you engage your INTERNAL AUDIENCES – i.e. anyone associated with the sports body (members, committees, sponsors, funders, partners)

  • Promotional materials (posters, flyers, videos etc.)
  • Instruction manuals for instructors/coaches
  • Newsletters/social media/webpage
  • Photo gallery highlighting engagement
  • Reports
  • Mailing lists
  • Awards/certificates

How do you reach important EXTERNAL AUDIENCES, including new potential members, sponsors, the media, government agencies?

  • Association webpage
  • Promotional materials
  • Press release templates e.g.
  • Reports / research
  • Database mailing list
  • Campaign / advocacy
  • Awards/recognition

Use the hashtag #SCforH when engaging in all social media