Communicate and promote SCforH

Why is this valuable for your association?
  • It highlights the good work that is already being undertaken by your association with regard to health promotion.
  • It raises awareness about your increased health focus through SCforH engagement.
  • It motivates and inspires your member clubs to get involved.
  • It helps you achieve the association’s health-focused goals.
  • It ensures all stakeholders (e.g. clubs, partners) understand the SCforH approach and what it entails for them.
  • It supports two-way communication, ensuring the provision of buy-in rights and proper engagement in your association.
  • It incorporates the SCforH approach and health messages into a broader communications/marketing plan.
Benefits of engaging an internal audience:
  • secure engagement at all levels and at all stages
  • raise awareness of goals
  • inspire staff, volunteers, and members
  • create an exciting new community linked to the SCforH movement across Europe
  • recognise and celebrate achievements
Benefits of engaging an external audience:
  • increase the knowledge of SCforH and what it can offer
  • offer opportunities for engagement
  • become an active contributor to the European SCforH community
  • attract potential financial investors
  • present outcomes and achievements
  • create and strengthen cross-sectoral links
How can you achieve this?
  • Identify your internal and external audience carefully.
  • Develop and provide engaging promotion material.
  • Ensure that your communication channels reach your target audiences.
  • Provide your audiences with feedback opportunities.
How can you reach your internal audience?
  • Create promotional materials (e.g. posters, flyers, videos)
  • Provide instruction manuals for instructors/coaches
  • Create newsletters/social media/website
  • Maintain a photo gallery highlighting engagement
  • Provide regular reports
  • Create mailing lists
  • Provide awards/certificates

To support the SCforH movement, please use the hashtag #SCforH when posting information about your SCforH initiatives on social media.

How can you reach your external audience?
  • Create an association website
  • Develop promotional materials
  • Use press release templates
  • Create reports / conduct research
  • Develop a database mailing list
  • Develop a campaign / support advocacy
  • Define awards and other means of recognition

To support the SCforH movement, please use the hashtag #SCforH when posting information about your SCforH initiatives on social media.